Thoughts In Binary

A review of sorts

One of my most-used ad networks is AdBrite. AdBrite offers text-link ad solutions for any kind of website, like Google Adsense, like Text-Link-Ads. However, it does not come close to Google Adsense’s rates and general state-of-the-artness. For one, Google Adsense is contextual – it automatically places ads that are relevant to your site’s content. Adbrite, on the other hand, is just a medium for the publisher to sell text ads (Like TLA), and they also have network ads to fill ad space while no ads are bought from your site.

The only reason I like and use AdBrite is because not all of my sites are Adsense-friendly. AdBrite accepts all kinds of sites. They even have an adult version of it over at AVN ads.

For AdBrite members, you might already be familiar with pricing your own ads from AdBrite’s publisher panel. Basically, you can offer three kinds of text ads – daily, weekly and monthly. The key to maximizing AdBrite is to know how to price your own ads.

To maximize AdBrite revenue, it is important to first know how much potential earnings you’ll get from network ads. This will be the basis of your pricing. Say you earn an average of $5 per day on network ads, I usually get 80% of that and use it to price my daily rate. My daily rate now becomes $4, then I give bulk discounts on weekly and monthly rates. For weekly, I might price it at: $4 x 7 days = $28 – (a little discount) = $24 (depends). And so forth for monthly.

The key for this pricing is to always use your potential network ads earnings as the basis for your daily minimum earnings. In effect, we are avoiding pricing our own ads (sold ads) so cheap (a common error for new publishers to get more advertisers) that we do not maximize our daily earnings.

Related posts:

1. What this blog was really meant for
2. June 2008 income
3. Missing AdBrite checks
4. Problems with AdBrite?
5. AzoogleAds review

This entry was posted on Tuesday, July 10th, 2007 at 8:42 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.